This blog is in response to Jo's celebrity endorsement blog. Her post talked about some of the 2010 winter olympians who endorsed the over-the-counter cold medications Nyquil and Dayquil. Jo noted that these athletes were appropriate candidates to advertise these cold medications, and I agree. Their level of dedication to their personal health and fitness is a reassuring reason to trust their endorsements. On top of that, I think that their advertisements were successful as well. While the winter is notoriously known for being the cold and flu season, seeing successful athletes like Apolo Anton Ohno and Lindsey Jacobellis in their commercials was a very smart marketing idea. Seeing these athletes not only on tv preforming in their individual events, but also in commercials will make people feel a sense of comfort and familiarity with these athletes than they would with a celebrity endorser.
I think Jo did an excellent job on her blog post. She provided a nice amount of background information on the athletes and her post flowed very nicely. I really enjoyed reading her blog post. Nice job, Jo!!